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Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy

By Aude Mahy

Various nutrients legislation issues are dealt with another way via a number of the nationwide jurisdictions inside and outdoors of the ecu Union. This edited quantity offers a few of the nationwide ways on how foodstuffs should be effectively advertised around the eu fiscal region. Following a comparable framework, skilled nutrients legal professionals supply functional ideas and convenient perception at the thorniest and an important nationwide elements of meals ads inside their nation. The publication is accordingly conceived as a pragmatic handbook, every one bankruptcy protecting one particular kingdom.

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With respect to certain sections of the population: Minors Advertising to minors who are under 18 years old underlies various restrictions with regard to the medium used as well as the content. g. pdf> (last accessed on 17 February 2014). angid=1&stid=591570&dstid=335> (last accessed on 17 February 2014).  4 Ob 110/12y – Stickersammelbuch.  28 Unfair Competition Act (UWG).  4 Ob 95/13v – video games and others. 2014 11:29:08 CHAPTER 3 Austria This general rule is specified and amended with regard to advertising on broadcasting services.

48 See Blass et al.  2.  2012/10/0105 – Diätologin.  Is a notification procedure required prior to/for marketing foodstuffs bearing nutritional or health claims? National notification procedures required prior to or for marketing of foodstuffs bearing nutritional or health claims do not exist, not even for fortified food or food supplements.  Public authorities In case a foodstuff does not fulfil the Austrian labelling or advertising requirements, several sanctions may follow, depending on the kind of violation.

In general, drinks with mineral nutrients contain sodium, potassium, calcium and magnesium. In order to inform the consumer, the added amount or the content of the mineral nutrients and their name will be declared on the packaging (mg/100 ml). 37 35 See supra note 4.  2003/10/0030 – Energicum Brausegranulat. 2 ÖLMB.  Yogurt AT Yogurt is made of milk with a fat content of less than 10 % using certain yogurt cultures. Depending on the yogurt cultures, yogurt can also be indicated as “mild” yogurt.

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