Aeronautical Engineering

Aerospace Marketing Management: Manufacturers · OEM · by Philippe Malaval

By Philippe Malaval

Aerospace advertising Management is a advertising guide dedicated to:

-the aeronautics quarter: elements providers, plane brands, and airways,
-the house quarter: providers, integrators, and repair services.

It offers the necessities of selling from easy thoughts resembling segmentation, positioning and the selling plan, to the product coverage, pricing, distribution and communique. This publication additionally contains particular chapters on venture advertising, model coverage, gaining loyalty via upkeep and coaching, repayment, and alliance thoughts. the various chapters express the recent adjustments as a result of net:

-e-procurement for the acquisition approach,
-interactive conversation with web pages,
-e-ticketing for the airways to arrive ultimate shoppers.

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Extra info for Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

Sample text

With very sophisticated know-how and high financial stakes, project marketing needs to be specially adapted. For example, the buying procedures are generally pre-defined, by putting out to tender and selecting on the basis of the best or the lowest bid. The marketing strategy consists of creating a relationship upstream of the business in order to be able to advise the customer company on the very definition of specifications. ) with companies such as Bouygues or Vinci, as in the consulting sector (management or organizational consulting, service engineering) with companies like Cap Gemini-Ernst&Young, Altran, Peat & Marwick, PricewaterhouseCoopers and KPMG.

This is true for example of a product in the mature phase, for which the company would like an improvement in quality and/or reduced costs. This situation can also hide an underlying dissatisfaction with the present suppliers who, if they had only recognized the company's expectations soon enough could have proposed a modification or at the very least a direction in which to conduct improvement research. 43 2. Individual and Organizational Purchase Here, the company will try to find out more information about other possible procedures and other possible suppliers.

3. See Sea Launch in Chapter 15, Alliance Strategies. 4. fr. 5. Source: DGAC. Copyright DGAC-Veronique Paul. 6. uk. 7. See Chapter 3, Business Marketing Intelligence. 8. See Chapter 4, Market Segmentation and Positioning. 9. , (1999), Principles ofMarketing, Prentice-Hall, New Jersey. 10. See Chapter 5, Marketing and Commercial Action Plan. II. See Chapter 4, Market Segmentation and Positioning. 12. See Chapter 7, Marketing of Services. 13. See Chapter 10, Project Marketing. 14. Source: A1catel Space.

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