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Can I Quote You on That?: A Practical Handbook for Company by William Essex

By William Essex

Media touch is a truth of industrial existence. And but this can be the one ebook out there that focuses solely on getting the simplest out of touch with newshounds. it is written via a journalist, approximately reporters, and according to a fashioned and profitable media-training direction. Circulating copies of this e-book round key executives will be a miles more affordable and less costly substitute to hiring media-trainers. with the ability to deal with the media successfully could be a major occupation virtue. Doing it badly could be destructive either to the profession and to the company.This publication is a pragmatic consultant to dealing with media touch. It begins in the beginning touch with a journalist and is going throughout to discussing no matter if, and if this is the case how, to stick with up an interview. The publication seems to be at print, radio, tv and on-line journalism. there is a bankruptcy on trouble administration and one on interviewees' criminal rights. A key function of the publication is that it specializes in what reporters wish, why they wish it, and the way to provide it to them in a fashion that achieves beneficial media coverage.Can I quote you on that? describes suggestions for dealing with numerous interviews effectively, from the stopover at in your workplace through a exchange journalist, via anticipated and unforeseen cellphone interviews, through calls from newspapers and magazines, radio interviews, phone-ins and dialogue programmes, to the variety of tv reviews, together with the digital camera team on the place of work, the studio-based interview and the distant studio. there is a bankruptcy on powerful interview guidance and an emergency web page for reference if the interview is impending. This e-book is designed to exhibit an figuring out of ways newshounds paintings and the way to workwith them for mutual benefit.There are solutions to a number of frequ

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Extra info for Can I Quote You on That?: A Practical Handbook for Company Executives Who Deal with the Media

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You’ll probably be dealing with the trade press, and they talk themselves up by talking up the people to whom they have access. In terms of preparing for the media, the point is that you should always deal with the trade press as though you’re dealing with the nationals. This is not just because it gives you a chance to practice your media-handling skills. There are two other reasons: 1 The nationals read the trades. Sometimes, they commission trade journalists. Often, they’re called up by trade journalists offering freelance work.

Your advantage is this: You know all the angles. A really competitive story will have at least one really competitive angle. The best definition of an angle might be that it’s the story within the story, or perhaps better, that it’s the fastest, most attention-grabbing version of the story. The subject is a big, static thing (your line of business) while the story gets it moving (something’s happening in your line of business) and the angle gets it moving faster and adds a 2. What Journalists Want And Why They Want It 41 few hairpin bends (while that’s happening, there’s also a giant ape climbing up the outside of your office building).

A lot of them like to look busy, with mobiles always ringing, taxis always waiting. What matters is the chemistry. If they’re any good, they want it to work. 24 Can I Quote You on That? You may already have an in-house PR function, or there may already be somebody in corporate communications/marketing who takes the media calls. Fine. You may want to find out what currently happens when somebody calls the switchboard and asks for the press office, but whatever it is, if it works, think about not fixing it.

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