Stick It Up Your Punter!: The Uncut Story of the Sun by Peter Chippindale, Chris Horrie

By Peter Chippindale, Chris Horrie

Newly up to date to 2012 and the Leveson Inquiry, Stick It Up Your Punter! is the vintage tale of the Sun newspaper, its half within the upward push of Rupert Murdoch's company empire, and the extreme position it got here to play in British society and politics. From Murdoch's buy and rebranding of the outdated loss-making Sun in 1969, in the course of the soaraway-successful and sometimes scandalous years of luck lower than foul-mouthed editor Kelvin MacKenzie, to the 'phone-hacking' shame of 2012 which positioned Murdoch's enterprise affairs below scrutiny as by no means ahead of - this can be the tale of the paper that, for higher or worse, redefined 'tabloid journalism'.

'[This] anarchic account... can be a script for Carry On Up Fleet Street.' Alan Rusbridger, Guardian

'The funniest booklet of the 12 months, probably of the decade.' Times

'Splendidly racy.' Economist

'A tale which social and political historians of the 20 th century won't locate effortless to ignore.' London assessment of Books

Show description

Read Online or Download Stick It Up Your Punter!: The Uncut Story of the Sun Newspaper PDF

Best writing books

Writing in Context(s): Textual Practices and Learning Processes in Sociocultural Settings (Studies in Writing, v15)

The premise that writing is a socially-situated act of interplay among readers and writers is definitely demonstrated. This quantity first, corroborates this premise by way of bringing up pertinent proof, during the research of written texts and interactive writing contexts, and from academic settings throughout various cultures from which we've got scant proof. Secondly, all chapters, even though addressing the social nature of writing, suggest quite a few views, making the amount multidisciplinary in nature. eventually, this quantity money owed for the variety of the learn views every one bankruptcy proposes by way of situating the plurality of terminological matters and methodologies right into a extra integrative framework. therefore a coherent total framework is created in which varied examine strands (i. e. , the sociocognitive, sociolinguistic learn, composition paintings, style research) and pedagogical practices built on L1 and L2 writing should be located and procure that means.

This quantity could be of specific curiosity to researchers within the components of language and literacy schooling in L1 and L2, utilized linguists drawn to college, and educational contexts of writing, instructor educators and graduate scholars operating within the fields of L1 and L2 writing.

Writing in the Academic Disciplines: A Curricular History (2nd Edition)

“To comprehend the methods scholars learn how to write, we needs to transcend the small and all too usually marginalized component to the curriculum that treats writing explicitly and examine the wider, even though principally tacit traditions scholars stumble upon within the complete curriculum,” explains David R. Russell, within the creation to this singular learn.

Writing Death and Absence in the Victorian Novel: Engraved Narratives

This publication argues that the Victorian novel deals a longer statement at the complicity among writing and loss of life. Drawing from theorists reminiscent of Jacques Derrida, Maurice Blanchot, and Paul de guy, Zigarovich keeps that the narrating of demise was once very important to the certainty of absence, separation, and displacement in an more and more business and destabilizing tradition.

Writing Dancing Together

With a political time table foregrounding collaborative perform to advertise moral family, those separately and joint written essays and interviews talk about dances frequently with visible artwork, theatre, movie and song, drawing on continental philosophy to discover notions of house, time, identification, sensation, reminiscence and ethics.

Additional resources for Stick It Up Your Punter!: The Uncut Story of the Sun Newspaper

Sample text

Cut down on the circulatory system. Especially, reduce the number of proofs that get circulated. How? By analysing why there is usually more than one proof. You'll find it's linked to two things - too many people involved (see above), and no set procedure to ensure all the information is there, and right, where and when you want it (see MANAGING LABELLING again). 4. Printing pressure Negotiate better discounts with printers (see PRINTERS). Do they want your business or not? One company I know is regularly held to ransom by their printers, when in fact without them, the printer would go bust.

I call it common sense. CONTENTS & INGREDIENTS What does the user need to know? Companies like to play games with pack contents. Here are some of them. Game One. See how many customers you can fool by reducing the average contents while keeping the price the same. Companies think this reduces their costs, but in fact it does two things - first, it reduces customer respect, and second, it increases relative pack cost. Net result - increase in costs, decrease in sales. What would happen if you did it the other way around?

What does the customer want? The customer wants a 'good' label? But what is a 'good' label? Only one way to find out. Ask them. Oh dear, now we're in trouble. Got to go and talk to customers, who are not very bright, want something for nothing, want the product to use itself without having to read anything. Yes, many companies still have this attitude towards the people who pay their salaries. Even if you're not one of them, you're probably making assumptions about what customers want based on market surveys about the product, not the label.

Download PDF sample

Rated 4.80 of 5 – based on 14 votes