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Among other factors, Freedom House’s study highlights the fact that the 20th century has been the harbinger of pluralism in the world. It may be hard to fathom that there was no truly democratic country in the world just a century ago! In a century, the world has come a long way, although much more needs to be accomplished. The study also highlights the fact that, whereas all societies have political institutions, the means for attaining political power varies among countries. , elections), which may have various levels of openness and fairness.
She also notes that public relations practice and education is dominated by government relations and political communication. The chapter also discusses the contrasting perspectives in Russia of “black PR” (political communication and propaganda) and “white PR” (ethical, strategic public relations). In Chapter 16, Lauri Grunig and Jim Grunig report on the “maturation” of the public relations industry in the United States. They present a set of principles for effective public relations practice that they and their associates in the Excellence Project have developed.
There is little doubt that public relations practice thrives on public opinion, which would lead one to conclude that only pluralistic societies offer an environment that is conducive for practicing strategic public relations. Available evidence (some of which is described in the chapters in this book) suggests that in societies whose political systems do not value public opinion, the nature of public relations is not sophisticated and tends to be one-way propagandistic in nature. However, democracy comes in many forms as is evident in the fact that almost each of the 192 current member states of the United Nations claims to be a democracy.