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The SAGE Handbook of Public Opinion Research by Wolfgang Donsbach, Michael W. Traugott

By Wolfgang Donsbach, Michael W. Traugott

Public opinion thought and learn have gotten more and more major in glossy societies as people's attitudes and behaviors turn into ever extra unstable and opinion ballot info turns into ever extra available. This significant new instruction manual is the 1st to collect into one quantity the total box of public opinion thought, learn technique, and the political and social embeddedness of polls in glossy societies. It comprehensively maps out the cutting-edge in modern scholarship on those subject matters.

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Some have argued that encouraging citizen discussion, despite its democratic intentions, will make reaching out to the disenfranchised, who tend to lack status and deliberative ability, even more difficult (Sanders, 1997). As deliberative theory is played out in actual practice and as empirical research accumulates, we should come to 22 THE SAGE HANDBOOK OF PUBLIC OPINION RESEARCH better understand conditions of discussion that facilitate or retard democratic aims. Comparisons of citizen behavior across different contexts—local, national, and international— should also prove highly informative.

Both senses relate 12 THE SAGE HANDBOOK OF PUBLIC OPINION RESEARCH to the notion of judgment, though in the one case the emphasis is on the uncertain truthvalue of something believed, whereas in the other the emphasis is on a moral dimension of judgment, that is, approval or censure. As we shall see, political theories variously seize upon one or the other of these senses of ‘opinion,’ at times emphasizing cognition and knowledge and at others moral sensibility or sentiment. The term public, from the Latin publicus meaning ‘the people,’ similarly had several discernible meanings.

In M. McCombs & 23 A. ), The poll with a human face: The national issues convention experiment in political communication. Mahwah, NJ: Lawrence Erlbaum. Friedman, M. (1962). Capitalism and freedom. Chicago: University of Chicago Press. Gallup. , & Rae, S. (1940). The pulse of democracy. New York: Simon & Schuster. Graber, D. A. (1982). The impact of media research on public opinion studies. In D. C. Whitney, E. Wartella, & S. ), Mass communication review yearbook (Vol. 3, pp. 555–564). Newbury Park, CA: Sage.

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