Marketing Sales

The Seven Lost Secrets of Success: Million Dollar Ideas of by Joe Vitale

By Joe Vitale

Compliment for The Seven misplaced Secretsof luck ''Buy this ebook, follow those secrets and techniques, and your prosperity should be assured.'' -Dan McComas, President, Dan McComas affiliates, advertising and marketing & administration specialists ''This step forward e-book, in keeping with the guidelines of a forgotten genius, can assist clever retailers bring up their effectiveness at least fivefold.'' -Bruce David, writer of beginning clever ''The ideas are sound and good and warranted to aid any businessperson make more cash. due to the fact 99.9 percentage of companies do not use them, a person placing the seven misplaced secrets and techniques to paintings will achieve an implausible area over the competition.'' -Bob Bly, writer of eighteen company books, together with promoting Your prone ''One of the main revealing works ever-I actually could not positioned it down. There are lifestyles and company good fortune classes in every one chapter.'' -Jim Chandler, President, VistaTron ''Barton was once the messiah of industrial who helped the US pull out of the nice melancholy. Now he may help we all continue to exist the present recession.'' -Scott Hammaker, CEO, Nashville get together Connection ''An first-class advisor to raised advertisements, greater promotions, and higher advertising. My copywriting skills and artistic options were reinforced and broadened. i am awed and inspired.'' -Tina Nokes, proprietor, A-Plus Resume provider ''A passionate ebook at the undying, inspiring, perceptive, forceful, and honest principles of Bruce Barton-a guy no one particularly knew, a genius misplaced in history.'' -Jim King, CPA, Houston ''These confirmed ideas are the basis upon which to construct a wealthy enterprise.'' -Mark Weisser, CEO, Gulf Coast safety platforms

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Additional info for The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

Example text

Were Barton’s secrets really lost? Yes. Today I went to the library to look up three oncefamous people: Bruce Barton, Helen Woodward, and Elmer Wheeler. Barton is the subject of this book; Woodward was a pioneer feminist and female copywriter in the 1920s; Wheeler was a nationally known sales trainer and speaker. Yet I’ll bet you never heard of any of them before today. ) Why not? What happened to these once-great people? Barton was once a household name. Why doesn’t anyone remember him? Woodward made headlines for her protests and ad copy (she was the first to advertise Mathew Brady’s famous Civil War photographs).

Indd 30 8/11/07 8:07:04 PM Secret #1: Reveal the Business Nobody Knows 31 long ad. But as the great copywriter Claude Hopkins declared in his famous 1923 book, Scientific Advertising: “People are not apt to read successive advertisements on any single line, no more than you read a news item twice, or a story. ” He also suggested that the stock exchange reveal its business by pointing out that it had 600 listed firms and 1,300 members in 73 cities and that it was a money-saving institution. Barton was encouraging his clients to tell their whole story.

And it happens every day, everywhere, to everyone. You can’t avoid it. Though I’ve done self-help retreats, practiced meditation, walked on fire, and hunted for my inner self, nothing ever compares to the day-by-day challenges of being in business. It’s the ultimate guru. It shows you your fears and challenges you to go past them. It shows you your dreams and challenges you to attain them. Not too many people talk about business in this way. I thought I was alone in my belief that business could challenge us to be our best, and for a long time I kept silent.

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